Search
engine optimization is the term used to define a set of processes that purpose is
optimizing a website to get high rank on search engine like, Google, Bing and yahoo. SEO is
important not only for getting high quality
visitors for your website, but it’s also a way to improve the qualities of
websites that makes user-friendliness of your website and increases
its credibility.
Most of Search
engines are using and updating their
algorithms to determine which pages to include in their index and the order
they show these pages in the search results.
SEO is the
methodology to share the information to search engines in a language they can
understand and give them with more information about your website.
Right SEO technique
ranking up your website on search engine and wrong one can downgrade your
website from search engine. SEO has two major components, On Page and Off Page
SEO.
1 1 . On-Page Optimization Techniques
2 . Off-Page Optimization Techniques
On-Page Optimization Techniques
In on-page Optimization
Techniques we focus on keyword, Website Meta tags (Title, Keywords and
Description), Page load time, Image alt tags, Website URL and sub URL and
website contents. A good On-Page optimization technique bring search engine
crawler to visit your website and index your website on SERP database.
Guidelines
for On-Page Optimization
·
Optimized
titles and descriptions and Keywords
·
Keywords
Optimization and Analysis
·
Website
Related URL naming and conventions
·
Sitemap
Creation and Search Engine Verification
·
Proper
Internal Links
·
Use
of H1,H2 tags
·
Image
optimization (optimize image size, image naming and conventions, use of Image ALT tag)
·
Proper
Use of 404 pages
·
Minimized
Page Load time
·
Mobile
Friendly Websites
·
Unique
and quality content (This is always the most important SEO factor!)
·
Quality
External links (no broken links or links to ‘bad’ sites)
More
Articles about On-Page Optimization
Off-Page
Optimization Techniques
Off-Page Optimization
is a very part of SEO techniques which really makes the difference for website
ranking on search engine. Good and quality off-page optimization techniques can
keep your website on first page. There are following off-page optimization
techniques for better ranking for your website.
- High PR Directory Submission
- Social Bookmarking
- Article Submission
- Classified Submission (Olx, quikr, Locanto, Craiglist, Clickindia etc)
- Question Answer (Quora)
- Web 2.0 Submission
- Forum Posting
- Search Engine Submission
- Blog commenting
- Press Release
- Influence Marketing
- Social Media Marketing (Facebook, Twitter, LinkedIn)
- More Articles about Off-Page Optimization
·
The Ultimate Guide to Off-Page SEO
·
7 Off-page SEO techniques to build your website’s reputation and
visibility
So
finally we can say that quality content with good on-page optimization and
off-page optimization is the best strategy for better ranking on any search
engine. There are many SEO company, Digital
Marketing/Agency in Bangalore provides the best services. DiggDigital company
also play a key role in Digital Marketing with (SEO, Social Media, SEM, PPC,
Internet marketing, Email Marketing) services.
Meraj Ansari
SEO Specialist | Blogger






