Term SEO made by three words Search + Engine + Optimization. Basically search engine optimization is techniques to improve the page ranking of website’s web pages on search engine and make web pages searchable on search engine. A good SEO strategy pull up crawler to index your web pages on high rank and increase visitors numbers to your website.
Website contents and keywords are most important part to achieve high ranking on search engines like Google, Bing, Yahoo, etc.
There are two types of SEO techniques-
- On-Page Optimization
- Off-Page Optimization
On-Page Optimization is a strategy about optimize your website’s web-pages and the word ‘On-Page’ tell that work and analysis on-page. It means the optimizer first of all have to do word and analysis with web pages. Keyword analysis and website contents are the main part have to work with that. In my previous article I already discussed about On-Page optimization Strategy. For more about On-Page Optimization Click here.
Off-Page Optimization is one of the most important parts of search engine optimization techniques. Off-Page optimization is process to involvement of your website externally for getting searchable and high rank on search engine result. Digital Marketing Company follows the off-page activities for websites and gets the high rank of websites on search engine. Main objective of Off-Page optimization is to see your website on first page of search engine.
In this article we discuss the some important techniques of off-page optimization.
Website contents play a vital role in field of search engine optimization. If you want to see your website searchable and on search engine first page, your content should be meaningful and unique. So don’t take easy way (copy Paste) for your website contents. Blog writing and posting is the best options for getting your website high page ranking. There are some key points has to keep in mind while writing and sharing the blog which are listed following-
· Your Blog content should be unique and related to your websites.
· Ignore copy Paste content
· Keep <=3% keywords in your Blog topics.
“Suppose I writing a blog containing 500 words and with topic title which is the best SEO Company in Bangalore and the keywords are “SEO Company in Bangalore”, “Digital Marketing Company in Bangalore”. So these keywords must exist 3% percent in your contents. It means you can use your all keywords maximum 15 times.
Social Media Marketing
Today, Social Media platform is the best options for share our contents because most of people average 4 hours engage with social media tools like Facebook, LinkedIn, twitter, Instagram, WhatsApp, Google Plus etc. per day life. You can share your blogs and website on these social media websites. I suggest you do not spam your link on social media websites. Utilize these tools smartly and engage here on daily basis. Your Involvement in social media helps your website ranked up rapidly. Now a days SEO company and Digital marketing company who located in Bangalore utilizing these social media tools smartly and get a good performance in terms of get more traffic on websites.
Directory submission is a good option for getting backlinks for your websites. Directory submission is good strategy for getting backlinks. There are many websites provide the paid back links services. I suggest you don’t go for getting paid services choose free directory submission websites. It will take time may 3 to 6 month but after getting backlinks, It will be for long time and help your website ranking up easily. Submit your website URL and also Blog URL.
Some following point have to noticed while doing directory submission-
· Use high PR directory websites
· Submit your website on daily basis (only 5 to 8 websites)
· Don’t submit too much daily
· Use proper entry in all fields
· First of All choose right category whether you want to submit.
· Title should be your keyword and Title should not be more than 70 Character.
· Submit your target URL or Sub URL
· Make sure your description should be between 250 to 500 because some websites support 250 words and some support 500.
· Use your main keywords in Meta Keyword field.
· Fill your Keyword in Meta description field.
· Use One Email Id and User Name for all your submission.
Following are the format of Directory submission which most of SEO Company/Agency follow-
Directory Submission Format-1
Directory Submission Format-2
In Off-Page optimization Techniques Part-II, We will discuss other important off-Page techniques. For those who are new in SEO field, Keep patience and do continuous engage with off-page optimization techniques and one day surely you will get your websites ranks on Google, Bing, Yahoo etc.
On-Page optimization is a Science and Off-Page optimization is an art.