Term SEO made by three words Search + Engine +
Optimization. Basically search engine optimization is techniques to improve the
page ranking of website’s web pages on search engine and make web pages
searchable on search engine. A good SEO strategy pull up crawler to index your
web pages on high rank and increase visitors numbers to your website.
Website contents and keywords are most important
part to achieve high ranking on search engines like Google, Bing, Yahoo, etc.
There are two types of SEO techniques-
- On-Page Optimization
- Off-Page Optimization
On-Page
Optimization
On-Page Optimization is
a strategy about optimize your website’s web-pages and the word ‘On-Page’ tell
that work and analysis on-page. It means the optimizer first of all have to do
word and analysis with web pages. Keyword analysis and website contents are the
main part have to work with that. In my previous article I already discussed
about On-Page optimization Strategy. For more about On-Page Optimization Click
here.
Off-Page
Optimization
Off-Page Optimization
is one of the most important parts of search engine optimization techniques.
Off-Page optimization is process to involvement of your website externally for
getting searchable and high rank on search engine result. Digital Marketing
Company follows the off-page activities for websites and gets the high rank of
websites on search engine. Main objective of Off-Page optimization is to see
your website on first page of search engine.
In this article we
discuss the some important techniques of off-page optimization.
Blog
Writing
Website contents
play a vital role in field of search engine optimization. If you want to see
your website searchable and on search engine first page, your content should be
meaningful and unique. So don’t take easy way (copy Paste) for your website
contents. Blog writing and posting is the best options for getting your website
high page ranking. There are some key points has to keep in mind while writing
and sharing the blog which are listed following-
· Your Blog content should be unique and related to
your websites.
· Ignore copy Paste content
· Keep <=3% keywords in your Blog topics.
“Suppose I writing a
blog containing 500 words and with topic title which is the best SEO Company in Bangalore and the keywords are “SEO Company in Bangalore”, “Digital Marketing Company in
Bangalore”. So these keywords
must exist 3% percent in your contents. It means you can use your all keywords
maximum 15 times.
Social Media Marketing
Today, Social Media
platform is the best options for share our contents because most of people
average 4 hours engage with social media tools like Facebook, LinkedIn,
twitter, Instagram, WhatsApp, Google Plus etc. per day life. You can share your
blogs and website on these social media websites. I suggest you do not spam
your link on social media websites. Utilize these tools smartly and engage here
on daily basis. Your Involvement in social media helps your website ranked up
rapidly. Now a days SEO
company and Digital
marketing company who located in Bangalore utilizing
these social media tools smartly and get a good performance in terms of get
more traffic on websites.
Directory Submission
Directory submission is
a good option for getting backlinks for your websites. Directory submission is
good strategy for getting backlinks. There are many websites provide the paid
back links services. I suggest you don’t go for getting paid services choose
free directory submission websites. It will take time may 3 to 6 month but
after getting backlinks, It will be for long time and help your website ranking
up easily. Submit your website URL and also Blog URL.
Some following point
have to noticed while doing directory submission-
·
Use high PR directory websites
·
Submit your website on daily basis (only
5 to 8 websites)
·
Don’t submit too much daily
·
Use proper entry in all fields
·
First of All choose right category
whether you want to submit.
·
Title should be your keyword and Title
should not be more than 70 Character.
·
Submit your target URL or Sub URL
·
Make sure your description should be
between 250 to 500 because some websites support 250 words and some support
500.
·
Use your main keywords in Meta Keyword
field.
·
Fill your Keyword in Meta description
field.
·
Use One Email Id and User Name for all
your submission.
Directory Submission
Format-1
Directory
Submission Format-2
In Off-Page
optimization Techniques Part-II, We will discuss other important off-Page
techniques. For those who are new in SEO
field, Keep patience and do continuous engage with off-page optimization
techniques and one day surely you will get your websites ranks on Google, Bing,
Yahoo etc.
On-Page optimization is a Science and Off-Page
optimization is an art.